Delivering a digital product to your customers on launch day is not just a goal—it's an expectation. Early testimonials can significantly boost visibility in the first week of your product release, offering valuable insights and honest feedback. These initial reactions highlight what resonates with your audience and what areas might need improvement, helping you refine your offerings for future success.

After completing my research, I move on to my favorite step: creating the wireframe. This foundational design outlines the technical aspects of the website and organizes the information for clear communication. By establishing a structured layout, coding becomes much easier and more efficient.

Creating a social media calendar is essential for transitioning to a more intentional approach to posting. I recommend this practice to everyone! Many people underestimate their potential on social media, believing it can't lead to opportunities. I encourage you to embrace your brand and core values consistently. By doing so, you’ll attract valuable connections, as illustrated in the image above.

Creative photoshoots often arise when simplicity isn’t enough. A model reached out to me for styling and creative direction for herself and another petite model. I hand-sewed their skirts, showcasing my versatility, and cropped their tank tops to enhance the grunge aesthetic. We had a great time on set, opportunities like this flow so freely.

During my time as Creative Director for Ninth Closet, I enjoyed developing a clear breakdown of the shot list for each item releasing the following season. A key aspect of creative projects is capturing the target audience's attention at first glance with the overall photo, followed by a focused highlight on the item being promoted.

During my time as Creative Director for Ninth Closet, I enjoyed developing a clear breakdown of the shot list for each item releasing the following season. A key aspect of creative projects is capturing the target audience's attention at first glance with the overall photo, followed by a focused highlight on the item being promoted.

During my time as Creative Director for Ninth Closet, I enjoyed developing a clear breakdown of the shot list for each item releasing the following season. A key aspect of creative projects is capturing the target audience's attention at first glance with the overall photo, followed by a focused highlight on the item being promoted.

During my time as Creative Director for Ninth Closet, I enjoyed developing a clear breakdown of the shot list for each item releasing the following season. A key aspect of creative projects is capturing the target audience's attention at first glance with the overall photo, followed by a focused highlight on the item being promoted.

E-Commerce continues to be my favorite term of the year, as it fundamentally reshapes brand presence in the digital landscape. While clothing is ubiquitous, reaching customers where they are is crucial. My expertise as a marketing specialist lies in developing strategic plans that drive engagement and conversion, ensuring your products are accessible to clients at every touchpoint.

In this image, I encouraged my model to let her imagination shine through the final look. The garments she’s wearing are promoted as summer essentials, but not specifically for the beach. To convey this to our audience, I chose an outdoor setting that highlights relatable, everyday activities rather than a specific location. The collection features items that are stylish yet versatile, perfect for casual gatherings in your backyard or other everyday occasions.