KADIJAT OLU SUARA
CREATIVE STRATEGIST
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CONTENT SPECIALIST
If you’re looking to elevate your brand’s digital presence with intention and clarity, you’re in the right place. I’m Kadijat Suara (Kadi for short), a creative strategist and content specialist helping beauty, fashion, wellness, and lifestyle brands build clean, strategic, high quality content across social media, web, and digital platforms.
With three years of experience supporting digital communications at Capital One within the technology organization, I’m trained to think analytically, operate confidently in high pressure environments, and translate complex ideas into clear, effective digital experiences. I bring that same structure, organization, and strategic thinking to every project I touch.
Today, I partner with brands, founders, and teams who want their online presence to feel cohesive, culturally fluent, and aligned with their audience. My approach blends creative direction with social-first strategy balancing aesthetic storytelling with systems, consistency, and performance.
I’m collaborative, thoughtful, and easy to work with, but I’m also deeply committed to deadlines, details, and delivering work that actually moves the needle (and yes, my workspace is still filled with an embarrassing amount of pink stationery).
Whether your goal is to strengthen brand visibility, improve content performance, or turn engagement into meaningful inquiries, I help take the weight of content strategy, creation, and digital communication off your plate so you can focus on running the business while your digital presence works for you.
I plan, direct, shoot, and edit content for local Chicago based businesses, creating social first content used across Instagram, TikTok, Threads, X, and YouTube Shorts. In addition to execution, I oversee content calendars, manage community engagement, pitch and review creative concepts, collaborate with creators, and track performance insights to refine content strategy over time.
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Partnered with Creative, UX, and Operations teams to shape platform appropriate narratives and content decisions.
Translated complex ideas into clear, effective digital experiences.
Designed and executed multi-platform social strategies (Meta, TikTok, YouTube) for fashion and wellness brands, achieving a 77% increase in client engagement and 85% audience growth.
Partnered closely with marketing and leadership teams to develop talking points and materials for senior leaders, supported crisis and reactive communications, and contributed to broader brand and investor facing campaigns.
Identified cultural moments and trends and turning them into timely, relevant content that resonates with modern audiences.
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Informed social and digital creative direction by analyzing performance signals and audience behavior to refine formats, messaging, and storytelling.
Partnered with Creative, UX, and Operations teams to shape platform appropriate narratives and content decisions.
Identified which content approaches resonated culturally and which did not help prioritize relevance over volume.
Produced insight driven summaries that supported experimentation, iteration, and optimization across campaigns.
Proactively monitored emerging AI tools to identify opportunities for enhancing IT support efficiency and reducing ticket resolution times.
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Supported brand reputation and business initiatives by helping shape messaging, managing media and agency relationships, and assisting with executive communications.
Partnered closely with marketing and leadership teams to develop talking points and materials for senior leaders, supported crisis and reactive communications, and contributed to broader brand and investor facing campaigns.
Performed with strong writing, strategic thinking, and the ability to manage sensitive information in fast paced situations
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Executed multi channel social campaigns by translating institutional priorities into audience relevant content.
Analyzed engagement data to understand which content connected most effectively with student audiences.
Ensured all content adheres to ODU's professional standards, policies, and branding guidelines.
Ideate, film, edit and post 300+ pieces of content per year.
Worked with university communications, marketing, and other departments to support initiatives.
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Led the development and execution of a year long social and digital content strategy for fashion brand, spanning Instagram and web content.
Owned creative direction end to end from concept development and mood boarding to content calendars, copywriting, posting, and performance oversight.
Cast and styled models, designing full looks including wardrobe, hair, and makeup to align with brand identity and campaign narratives.
Served as the primary point of contact for models, photographers, and makeup artists, managing collaboration, timelines, and deliverables to ensure campaigns met audience, brand, and budget goals.
